How to manage multiple locations without losing your mind I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility Read more
5 ways to get more reviews for your GMB profile this week I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof Read more
The logistics of map pack dominance and the truth about GMB ranking services The map is a logistics grid, not a popularity contest. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law Read more
The logistics of trust in the proximity economy A local cafe owner called me at midnight because a competitor had dropped twenty 1-star reviews in an hour using a VPN. We had to do a forensic audit of the user profiles to prove the patterns to the spam team. I Read more
The air in my office always smells like peppermint and old paper; it is the scent of twenty years spent defending the small merchant against the digital tide of national chains. I have spent my life in the hyper-local layer, investigating why some businesses thrive on a map while others Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin, captured in Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This is Read more
The air in the local SEO industry smells like wet concrete and ozone right before a storm. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof Read more
The impact of keywords in your business name on GMB ranking I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of Read more
The concrete outside my office always smells like rain and exhaust when the algorithm shifts. I have spent twenty years watching pixels move on a map. I have seen empires built on a single GPS coordinate and seen them vanish because of a mismatched suite number. A business listing is Read more