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Michael Smith

Michael is our GMB SEO expert focused on creating effective GMB citation services and optimizing Google Business profiles for maximum ranking performance.
How to verify your physical office for maps faster
Google Maps SEO

How to verify your physical office for maps faster

How to verify your physical office for maps faster The smell of peppermint lingers in my office, a sharp contrast to the dusty stacks of old paper directories that line my back wall. I miss the era when a business was a physical thing you could touch, not a shifting Read more

By Michael Smith, 1 day ago
Does your business description actually answer customer needs?
Google Business SEO

Does your business description actually answer customer needs?

Business descriptions fail because owners write for themselves rather than for the proximity algorithm and the human intent behind a mobile search. A successful Google Business Profile description bridges the gap between technical data points and the immediate, physical needs of a person standing three blocks away. To win the Read more

By Michael Smith, 1 day ago
Getting your business to show up for 'near me' searches
Local Search Engine Optimization

Getting your business to show up for ‘near me’ searches

The physics of proximity and the local search economy I remember the night the centroid collapsed for a premier roofing client in Chicago. One day they owned the map pack for the most lucrative keywords in the city; the next morning they were an invisible ghost. I spent forty eight Read more

By Michael Smith, 1 day ago
How to stay consistent when you have multiple locations
GMB Citation Management

How to stay consistent when you have multiple locations

The smell of diesel fumes and cold coffee fills the dispatch office as the sun rises over the industrial park. I spent twenty years watching fleets move across digital grids and I can tell you that a business listing is not a profile. It is a proximity beacon. When you Read more

By Michael Smith, 2 days ago
The checklist to use before hiring a local search pro
SEO for Small Businesses

The checklist to use before hiring a local search pro

The smell of wet concrete after a summer storm in the city always brings me back to the grit of the pavement. I am a street photographer of the digital landscape. I see the glitches in storefront data that most people ignore. I spent three months fighting a hard suspension Read more

By Michael Smith, 2 days ago
The GMB description fix that doubles your call volume
Google Business SEO

The GMB description fix that doubles your call volume

The GMB description fix that doubles your call volume I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a Read more

By Michael Smith, 2 days ago
How to use BrightLocal for a quick store audit
GMB Optimization Strategies

How to use BrightLocal for a quick store audit

I smell the wet concrete of a city street after a rainstorm. It reminds me of the cold reality of a storefront that no one can find. For twenty years, I have lived in the technical gutters of the Map Pack, hunting down spam and rebuilding the shattered visibility of Read more

By Michael Smith, 2 days ago
The secret to getting more local views for service businesses
Local SEO Services

The secret to getting more local views for service businesses

The secret to getting more local views for service businesses The smell of wet concrete always reminds me of the morning a top ranking roofing company vanished from the Map Pack. It happened overnight. They were the kings of their city, dominating every near me search for decades. Then, nothing. Read more

By Michael Smith, 2 days ago
How to find keywords that local buyers use
Google Business SEO

How to find keywords that local buyers use

Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to kill their organic trust score. This happened during a heatwave when the smell of wet Read more

By Michael Smith, 2 days ago
How to leverage hyperlocal services to beat national chains
Local Search Engine Optimization

How to leverage hyperlocal services to beat national chains

I see the city as a grid of shifting light and data points. The smell of wet concrete after a summer storm usually means people are staying indoors; searching for local help on their mobile devices. That is when the Map Pack glitches become visible to a trained eye. Everyone Read more

By Michael Smith, 2 days ago

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